Gerardo Valerio / Experience

Creative direction.
Hands-on craft.

Lead CGI Artist / Creative Technologist

CG hypergeneralist and creative technologist with 20+ years of experience in advertising, animation and visual storytelling. Combines hands-on 3D production with art direction and team leadership, using AI image and video generation for visual development and final production.

Develop AI- and CGI-driven pitch visuals for leading agencies and brands, translating early ideas into visual concepts, cinematic imagery and animation.

Costa Rica · Open to remote opportunities and relocation

Selected experience

Mar 2025 - Present

Lead 3D Artist

Harbor Picture Company

  • Lead CG look development and hands-on production for advertising and branded content, collaborating with VFX, design and post-production teams.
  • Create AI-generated imagery and animation for final production, combining generation, compositing and editing to deliver visually consistent finished shots.

Jan 2023 - Present

Principal CGI Artist

Publicis Groupe

  • Develop CG and AI-driven visual concepts and previs for advertising pitches; review assets and shots for quality and consistency across production teams.

Mar 2022 - Dec 2022

Lead CGI Artist

Publicis Groupe

  • Led CG look development and asset quality review for advertising, collaborating with design and post-production teams.

Aug 2020 - Feb 2022

Senior Visualization Specialist

Gensler

  • Created architectural and environmental visualizations with Unreal Engine and Unity, shaping cinematic lighting, composition and presentation imagery.

Apr 2012 - Feb 2013

Art Director

Ogilvy & Mather

  • Developed concepts and campaigns for global brands, guiding multidisciplinary teams through ideation, design and production.

Additional experience

Mar 2013 - Present

Senior Contract Modeler/Texture Artist

MarteStudio

Feb 2020 - Apr 2020

Lead Character Artist

Tree Interactive

  • Led character and asset development for interactive media, using ZBrush sculpting and procedural workflows for iteration and client review.

Feb 2018 - May 2021

Head of Modeling

p3d.in

Mar 2018 - Dec 2019

Head of Modeling

Brand3D.com

  • Directed modeling for product and advertising visualization. Supervised asset quality and pipeline consistency, and introduced production automation tools.

Mar 2016 - Feb 2018

Art and 3D Supervisor

Herald Entertainment Inc.

  • Supervised full-CG productions and animation teams for film and series. Translated art direction into production, refined workflows and coached artists.
Earlier roles

Jan 2014 - Apr 2014

Creature Modeler/Texture Artist

The Ningyo by Miguel Ortega

Nov 2010

3D Artist

Innova Technology

Dec 2009 - Nov 2010

3D Artist

Televisora de Costa Rica

Dec 2008 - Dec 2009

3D Designer

Jotabequ GREY

Jun 2007 - Mar 2008

Senior Digital Artist

Fairplay Labs

Apr 2006 - May 2007

3D Generalist

MarteStudio

Selected projects

Dunkin’ Iconic Home

VFX and finishing as part of Harbor on the BBH USA campaign. Campaign recognition includes 3 Cannes Lions Gold, 3 One Show Pencils and 3 Clio Bronze awards.

Pepsi Fizz

Lead AI Artist and Lead AI Animator for Publicis LATAM, with compositing and video editing. Pitch development, not a released campaign.

PayPal Back to School

3D animation in Cinema 4D as part of Harbor across three films. Final films and animation playblasts are available in the case study.

Recognition

Contributed to projects recognized with 30+ international awards.

Dunkin’ Iconic Home

3 Cannes Lions Gold · 2 One Show Bronze Pencils + 1 Silver Pencil · 3 Clio Bronze awards

Campaign recognition. VFX and finishing as part of Harbor; agency BBH USA.

Earlier recognition
  • The Telly Awards 2020 - Silver, Craft / Branded Content
  • Cannes Lions 2012 - Silver, Outdoor / Billboards & Street Furniture
  • Cannes Lions 2012 - Bronze, Graphic Design & Design Crafts
  • Clio Awards 2013 - Bronze in Print and Bronze in OOH
  • Additional Gold, Silver and Bronze recognition at El Ojo Iberoamérica and Premios Jade

Practice & tools

Art direction and CG production across look development, modeling, digital sculpting, texturing, lighting, rendering and 3D animation. Compositing and video editing. AI image and video generation, AI tool development, workflow scripting and team mentorship.

3D production
Maya · Blender · Houdini · Cinema 4D · ZBrush
Compositing and editing
Nuke · After Effects · DaVinci Resolve
Design and materials
Adobe Creative Cloud · Adobe Substance 3D · Figma
Real-time
Unreal Engine · Unity